PearsonLloyd gives flat-pack furniture an upgrade with Cross chair

Its not very often you find well considered, highly designed but clean simple sophisticated chair that is flat-pack: Which also has environmental and ‘after-life’ considerations, which is made from high quality materials. But that’s just what London studio PearsonLloyd have done with their Cross chair.

The design marries the convenience and economy of flat-pack furniture with quality materials in a chair designed for new Copenhagen brand Takt.

Named after the cross structure that forms its four legs, the Cross chair has a plywood seat and backrest, with the structure itself made from solid oak to give it the feel of a non-flatpack, high-quality chair.

The “strong but light” wooden chair was designed with the “goal of accessible pricing without compromising on quality or adversely affecting the environment”, according to PearsonLloyd.

The chair comes delivered in a recyclable flatpack box as four disassembled pieces of timber, with six screws.

Made from FSC-certified wood, it requires minimal instructions and a single Allen key to assemble at home.

The simple cross structure ensures that assembly of the seat is intuitive, without the frustration people often find assembling flatpack furniture.

“We wanted to find a design that communicated the principle of the assembly in a direct, understandable way,” explained co-founder and director of PearsonLloyd, Tom Lloyd, who set up the company with Luke Pearson in 1997.

“The way the two cross members overlap was inspired by the inserts in a wine box. It is immediately apparent that they go together in some way, meaning that almost no instructions are necessary.”

By the same token, the chair can be easily disassembled for recycling at the end of its life – a feature that was important to the Danish brand.

“We believe that modern design must consider both the form of a product and its full life-cycle – including responsible manufacturing, shipping, the user experience and how the product can be repaired, reused and recycled,” said founder and CEO of Takt, Henrik Taudorf Lorensen.

Ease of assembly and disassembly is one of a number of features by which Takt aims to reduce the chair’s environmental impact.

The brand sells directly to customers online to cut shipping costs and reduce supply chain complexity, which in turn reduces the emission of CO2 in transportation.

Six flat-packed Cross chairs fit into the same volume as a standard chair.

“Takt is aimed at people who want to reduce their impact on the world’s environment,” said Lloyd.

“Our flatpack design of Cross chair reduces the packaging size of a chair considerably while also engaging the customer in a self-evident assembly process that we hope will be joyful.”

The design is available in natural wood or with a black lacquer finish. It can be supplied with a seat pad upholstered in a variety of organic aniline leathers – meaning they are dyed with soluble dyes – or natural wool fabrics from Kvadrat.

PearsonLloyd is well-known for its designs for transport, including a number of projects for airlines including Lufthansa and a redesign of economy class seating to make better use of space.

Forword by Gary Pennington

Main copy by Augusta Pownall | 15 May 2019 for the Dezeen Blog

Furniture With A Purpose

With an Industrial design background, I really get a kick out of seeing furniture that solves a problem. Its not often you see something in the world of furniture that is not just a ‘tweek’ or a slight style change, but something that goes deeper and really looks to challenge and solve a real world issue.

Enter the 7:1 collection by BBDO Bangkok’s collection for HomePro. The furniture collection is a response to the global issue of visual impairment, with its rounded shapes and stark colour combinations. The furniture is all outlined in bold contrasting colours scientifically proven to be the most beneficial to a visually impaired person recognising and improving visibility of an item.

This short video by the team at BBDO and HomePro explains more….

The name for the collection 7:1 is derived from the fact that the collection has been proven to increase visibility for the visually impaired by up to a ratio of 7:1. I’m sure you will agree that there is fantastic purpose behind this range of furniture, which I personally believe has led to a magnificent looking range. The function has driven the form, but the colour choice driven by research has really created a unique and striking range with an almost ‘drawn’ cartoon like quality that really appeals.

Written by

Gary Pennington


Our client Judy found us through a google search and although the bespoke timber furniture service was not advertised on our website at the time she decided to give us a call. Of course we were able to help!

Judy had salvaged a beautiful piece of marble which her grandfather previously owned and used as a bathroom vanity to put his bowl of water on and shave. Judy wanted to use this material combined with an attractive and complimentary timber to make a high table to use on her second floor landing, in a window which overlooked the city. Well it sounded like a great plan, and we could see the vision immediately. Our design team set to work and sketch up ideas, followed by a CAD model to present to Judy.

Our client loved it and from the quality of the render could see exactly what she would be getting. So we headed for the drawing board… well back to the computer really to produce dimension drawings of the table in order to pass them on to our highly skilled production team.

And then the real work began (or that’s what the guys in the workshop said). Walnut had been chosen for its rich colour and distinct grain, we thought this would be the perfect choice for the marble top. Especially as the walnut had also been reclaimed! Although the design was relatively simple in form, some of the joints we chose were quite detailed but I’m sure you will agree add beautiful detail points to the design.

The construction of the table worked out perfectly, so it was now just the finishing to complete the look. We chose danish oil to bring out the grain and luster in the walnut timber. Six coats later and the pictures speak for themselves.

So if you have a bespoke, custom made project, we would love to help bring your ideas to reality. So give us a call or send us a mail


Through working with our client Sandra on a restoration project, she approached us again to help solve a problem. Sandra required a modern looking custom designed hallway unit, suitable for a narrow space but had very clear ideas as to the material choices and feel of the piece. Our design team sat down with Sandra and put pen to paper….. we then took the sketches to the super computer….

Our client wanted clean lines with a twist, so we added a curved door. Sandra also had very clear ideas as to the feel of the materials, she wanted a completely unique look with three different re-claimed native timber used. We met her at the local re-claimed timber yard to select the spotted gum for the carcass and other timbers for the doors and drawers.

With timber in hand we set to work on the custom build. Timber was thicknessed down to 20mm and laminated, mitered and glued. Once the timber work was complete we set about fitting cupboards and doors using soft close mechanisms. We also stained the unit to our clients specifications a dark walnut colour for the carcass and spotted gum door.

This frame was fabricated by our welding team, from 25mm x 25mm powder coated mild steel, in a matt black finish to match the fittings in our clients house. And that’s it all done, what can I say another happy client!

So if you have a design in mind, or even if you don’t why not give us a call to see if we can help create your new favorite piece of furniture.

Rip It Up, And Start Again

How do you start again?…. With what? With everything!

That’s the question my family and I are currently asking ourselves, after living in Australia for the past 11 years we have recently moved back to England. With my wife and two young boys, we boarded a plane and drew a line under everything we had worked for over a significant period of time.

Why? in a word; family. Since the arrival of our second son we had felt a real disconnect to all our family being on the other side of the planet. So although we owned our own home, my wife had a good job, I had built up my furniture business over seven years to be a self-sufficient little enterprise: It was time to go!

Over a short period of time we systematically sold furniture, surf boards our house and regrettably by beloved 1974 campervan ‘Billy’. We had last days at childcare, kindergarten, work and in the workshop. We had our last Melbourne coffee (for a while) and boarded the plane back home.

So here we are… on a personal side trying to rebuild our family life, by searching for a home to live in. And on a professional side starting again with a new furniture business. Even though it has been a long time away I feel in a very strong position regarding the new business. I have learn’t a lot after seven years building a business and figuring out what works and what doesn’t. My Australian business which I ran form a studio/workshop in Melbourne was extremely diverse, which kept the work very interesting but also made the brand ‘Tane’ a bit confusing.

This really feels like I have been given a second chance to construct a business that fits what I want to achieve. And even better coming from a more educated position. District Furniture will be extremely focused, starting out as a service custom design and hand-making dining tables. The tables will be produced from locally sourced reclaimed timbers, they will use natural finishes with no nasty chemicals.

Some might say its a risk, but I say its a real positive step to stop, re-calibrate and go again.

“If you take no risks, you will suffer no defeats. But if you take no risks, you win no victories.”

Richard M. Nixon