We are a furniture business formed through the desire to be ‘sustainable’, this word is pretty ambiguous in today’s vernacular. Our interpretation of this is; to make the best product, without causing any harm. To use locally sourced materials and produce furniture with longevity, which can be repaired and at the end of its life recycled.
We formed in Melbourne Australia, under the brand name ‘Tane’ in 2012, with exactly the same ‘sustainable’ mantra. We exhibited a range of furniture made from cardboard at the Milan exhibition in 2013, to which we received no column inches in any publication.
On reading recent reviews of the 2019 edition of this world renowned and quite frankly ‘MASSIVE’ furniture event, it appears we were o the right track all along but simply ahead of the game!
Even the ‘celebrity’ designers within the industry seem to be endorsing well considered furniture, that goes deeper than the superficial and actually has environmental impacts at the forefront of the design process. It appears the ego has been replaced by concerns bigger than the individual.
British designer Ross Lovegrove appears to be a high profile name with the design industry who has endorsed the sustainable movement within the furniture game. Lovegrove spoke at the recent Milan design week, following the launch of his Ergo range for Natuzzi that is made using renewable and recyclable materials.
“I don’t design furniture very often and I’m not interested in just doing another L-shaped sofa,” he explained. “I wanted to come in and try to facilitate a change in mindset. Natuzzi is a big company with young blood and they are open to doing things differently.”
“I’m involved with industry and industry is good and bad,” he admitted. “Unless we start reducing the sheer scale of stuff we’re producing I think we’re going to have some real problems.” said Ross Lovegrove.
We hope this trend becomes mainstream thinking and eventually the main consideration before anyone begins the design process. I personally feel a great responsibility for anything that is created and put out into the world. It must be needed, enhance someones life, be well made, well considered, have a long life and be able to be recycled.
Written By Gary Pennington
District Furniture : Hand-made custom furniture